Audio Marketing Workflow: Six Steps to Sound

Orson Welles demonstrated the power of audio marketing dramatically when he celebrated Halloween 1938 by faking a CBS news broadcast reporting a Martian invasion of the United States East Coast. Lent realism by an authentic-sounding announcer (played by Shadow voice actor Frank Readick) and backed by a full sound effects crew, Welles’ broadcast threw parts

Continue reading Audio Marketing Workflow: Six Steps to Sound